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This Privacy Policy was posted on February 8th, 2018.

At Belle Mia Antiques, we respect and protect your privacy rights. This Privacy Policy describes what information we collect, for which purposes we use it and explains your rights regarding your Personal Information.

Personal Information is information through which you can be directly or indirectly identified, e.g. your name, your e-mail address and items you purchased (provided we can connect them to your e-mail/customer account).


We receive Personal Information from you in the following cases:

Sign-up/Registering: We store the information that you provide to us, such as when

* you create an account at our website (including e-mail, name, date of birth and additional information you may voluntarily provide us e.g. your general interests, items you register that you previously purchased in stores or when you create a wish list).
* you give us your e-mail address in our stores to receive an electronic receipt for your purchase.

Transactions: We collect details of purchases on our website or in stores (date, price and products purchased) as well as when you return or exchange a product or when you send us your product for warranty or repair service and any communication in connection with this.

Visiting our website/Using e-mails: We store details of your visits to the websites (such as pages visited) and your interactions with any e-mails that we send to you. For more information, see our Cookies Section.


Transactions/Provision of services:

Your Personal Information is required to process your purchases, send you confirmations or electronic receipts (if you requested this), screen transactions for fraudulent behavior, handle any returns, repairs to exchanges of your products and any communication related to this.
We use your Personal Information to administer your website accounts such as to enable you to access your shopping bag, see products you saved for later, products you registered (which may earn you points to redeem at stores) or to show you other products that may interest you.
When you enter a sweepstake/contest, we process your data to enable your participation.
Analytics: We use and connect Personal Information to help us learn more about our users’ shopping preferences, to be able to tailor our offers and websites according to your interests and preferences, to help us address problems with and improve our site design, products and services, to analyze trends and statistics, to present content in the clearest and most friendly manner for you.

Direct marketing: We will only contact you for direct marketing purposes per e-mail, text message or mail when you have given us your prior consent. At any time you may opt-out from receiving further marketing messages, for example by sending an e-mail to
Securing our assets: We may also use Personal Information to protect the security or integrity of our websites and our business.

We may use Personal Information for any purpose associated with or related to the above purposes.


Bella Mia uses cookies and other technologies like pixel tags for purposes described below. Cookies are small files which are sent from the website and then stored on the hard drive of your device. Pixel tags, also called web beacons are clear image (i.e. non-visible) files that may be placed on a website/in an e-mail and which request information from your device such as your browser type (also referred to as "Cookies" hereafter).


We use session Cookies that expire at the end of a browser session (from when a user opens the browser window to when they exit the browser) and persistent Cookies which remain on your hard drive until you erase them or they expire. How long a persistent Cookie remains on your browser depends on how long the visited website has programmed the Cookie to last or they can be stored for longer.

You can set your browser to notify you when you receive a Cookie and give you the option to accept or reject it, or you can set your browser to generally reject Cookies. If your browser automatically rejects Cookies, you may not be able to conduct some transactions or use some services on our website.

We use Cookies for different purposes, which can be categorized as follows:

Functional Cookies: These Cookies are required for the website to function and for you to use our services. They include, for example, Cookies that enable you to log in, use a wish list or store products in a shopping cart. They may also enable us to recognize you when you return to our site and store information about your preferences, so they allow us to customize our site according to your individual preferences (such as the language chosen by you).
Analytical Cookies: These Cookies analyze how users navigate around the website (pages visited, links used etc.) or use e-mails we sent to users. They enable us to better understand interests of users and to improve our website and services. We currently use Google Analytics for such analytical purposes. If you want to opt-out from Google Analytics you can use the Google Analytics Opt-out Browser Add-on.
Third party advertising: We use third-party service providers to display advertisements (banners or links) on our behalf across the internet. These advertising service providers may collect information about your visits to our website and your interactions with our products and services, as well as your visits to other websites. Such information does not include your name, address, e-mail address but may contain browser-related information.

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